Area & Customer Profiles
Area Profiles
Understanding the study area in terms of population parameters, geo-demographics, deprivation measures, household composition, degree of urbanity and many more location-based attributes is the first step of any market research or marketing activity. It is a pre-requisite for good sample design and an important step when assessing market potential.
Customer Profiling
Profiling your customers, geo-coding their locations and appending wealth of location-based data is a crucial phase in analysis and understanding of their behaviours and attitudes.
